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Privacy Policy

Introduction

Welcome to insightDMA (“we,” “us,” or “our”), a top-rated digital marketing firm. We are committed to protecting your privacy and ensuring that your personal information is handled responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, insightdma.com (the “Site”), or engage with our services, including strategy, content curation, curator management, and SEO.

By using our Site, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.

Information We Collect

We collect information in the following categories:

1. Personal Information

We may collect personal information that you voluntarily provide, including:

  • Contact Information: Name, email address, phone number, or other details when you fill out forms (e.g., “Get in touch” or “bring we job” sections) or contact us directly.
  • Business Information: Company name, job title, or other details if you inquire about our services (e.g., strategy, SEO, content curation).
  • User-Generated Content: Any information you submit through forms, comments, or other interactive features.

2. Non-Personal Information

We automatically collect certain information when you visit our Site, including:

  • Usage Data: IP address, browser type, operating system, device information, pages visited, time spent on the Site, and referring URLs.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience, analyze Site performance, and deliver personalized content. For example, cookies help us track user behavior in sections like “Explore our work” or “Our services.”
  • Analytics Data: We use tools like Google Analytics to collect aggregated data about Site usage, such as the number of visitors, popular pages, and user engagement metrics.

3. Third-Party Data

We may receive information from third-party partners, such as:

  • Social Media Platforms: If you interact with us via social media (e.g., sharing our content or clicking on social media links).
  • Marketing Partners: Data from advertising networks or partners to better target our services to you.

How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide Services: Respond to inquiries, process requests, and deliver digital marketing services (e.g., strategy, SEO, content curation).
  • To Improve Our Site: Analyze user behavior to enhance Site functionality, user experience, and content (e.g., optimizing sections like “Our works”).
  • Marketing and Communications: Send you updates, newsletters, or promotional materials about our services (e.g., new strategies or case studies). You can opt-out at any time.
  • Analytics and Performance: Use tools like Google Analytics to understand Site usage and improve our offerings.
  • Security: Monitor and protect the Site from fraudulent or unauthorized activity.
  • Legal Compliance: Fulfill legal obligations, such as responding to lawful requests or complying with regulations like GDPR or CCPA.

How We Share Your Information

We do not sell or rent your personal information. However, we may share your information in the following circumstances:

  • Service Providers: We work with third-party vendors to support our operations, such as:
    • Hosting providers to maintain the Site.
    • Analytics providers (e.g., Google Analytics) to track Site performance.
    • Email marketing platforms to send communications.
    • These providers are bound by confidentiality agreements and are only permitted to use your data to perform services on our behalf.
  • Business Partners: We may share aggregated or anonymized data with partners (e.g., those listed in the “17 businesses and counting” section) for marketing or research purposes.
  • Legal Requirements: We may disclose your information if required by law, regulation, or legal process (e.g., in response to a subpoena or court order).
  • Business Transfers: If InsightDMA is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and improve your browsing experience.
  • Track user engagement with sections like “Explore our work” or “Our services.”
  • Deliver personalized content and advertisements.
  • Analyze Site performance through tools like Google Analytics.

You can manage your cookie preferences through your browser settings or by clicking on any cookie consent pop-up we may provide. However, disabling cookies may affect the functionality of certain features on the Site.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. For example:

  • Contact information submitted via forms is retained until you request deletion or we no longer need it to provide services.
  • Analytics data is retained in aggregated form for up to 26 months (per Google Analytics’ default settings).

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

General Rights

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Update or correct inaccurate information.
  • Deletion: Request the deletion of your personal information, subject to legal exceptions.
  • Opt-Out: Unsubscribe from marketing communications at any time by clicking the “unsubscribe” link in emails or contacting us.

GDPR (European Union Residents)

If you are in the EU, you have additional rights under the General Data Protection Regulation (GDPR):

  • Data Portability: Request your data in a structured, commonly used format.
  • Restriction of Processing: Request that we limit how we process your data.
  • Objection: Object to processing for direct marketing or legitimate interests.
  • Lawful Basis: We process your data based on your consent (e.g., for cookies or marketing) or legitimate interests (e.g., to provide services or analyze Site usage).

CCPA (California Residents)

If you are a California resident, under the California Consumer Privacy Act (CCPA), you have the right to:

  • Know the categories of personal information we collect and how it’s used.
  • Request deletion of your personal information.
  • Opt-out of the sale of your personal information (we do not sell your data).

To exercise any of these rights, please contact us at privacy@insightdma.com.

International Data Transfers

InsightDMA operates globally, and your information may be transferred to and processed in countries other than your own, including the United States. We ensure that such transfers comply with applicable laws (e.g., GDPR’s requirements for international data transfers) by using appropriate safeguards, such as Standard Contractual Clauses.

Security

We implement reasonable technical and organizational measures to protect your information, such as encryption, access controls, and secure servers. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Third-Party Links

Our Site may contain links to third-party websites, such as social media platforms or partner sites (e.g., those listed in the “17 businesses and counting” section). We are not responsible for the privacy practices of these third parties and encourage you to review their privacy policies.

Children’s Privacy

Our Site and services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Thank you for trusting insightDMA with your information!

Last Updated: March 31, 2025